So you’ve figured out from the title that I’m a designer. Well I’m shouting out to all my fellow designers to help them avoid these common mistakes, so we can progress towards creativity, and eventually rule the world! Continue reading
What if you were told that you can have thousands of people talking, recommending and buying your products without paying a dime on advertising, wouldn’t that be super? Simple steps separate you from that secret element that’ll make your brand the talk of the town!
The WHO, HOW, WHAT and WHY are what I’m going to share with you here.
So the secret word is “Influencers”!
Social media influencers are your key to raise awareness and promote your product/brand and thus generate ROI.
WHO are the influencers? Continue reading
The importance of Social Media is growing day by day and more communities and accounts are created every minute. Everyone is concerned about how their accounts will stand out and how much engagement their posts will get. How well is the advertising campaign doing and how many fans are we getting daily! OK…OK don’t panic! Take a deep breath and keep on reading.
By now most admins are capable of managing their pages and have figured out the best practices of managing the social platforms, but the most ambiguous question remains; how will you connect and bond with your fans? How will you make them loyal?
The key word is “Personalization” my friend! Yes, no more automated answers; we don’t want them to think you’re a robot! Too early for that, maybe next century ;)
By personalization we mean: Continue reading
The late Steve Jobs once quoted Henry Ford who said “If I had asked people what they wanted, they would have said faster horses.” regardless of whether or not Henry Ford really uttered those words, the point is, and to quote Jobs once more “customers don’t know what they want until you have shown it to them.”
In the client servicing industry, I think this couldn’t be any truer. At the same time, it’s important to note that this isn’t license to tell a client “NO!” or to treat them with condescension. Instead, it means that the duties of marketers in agencies and consultancies is to show clients what their businesses need, even if it’s something they don’t agree with or know about. Drawing from my own experience, I think this boils down to three main points: Continue reading
Before a brand hops on to social media, the brand team usually gets busy working on the preparations for the brand’s online presence. However, what most social media agencies fail to see is the big picture, which in essence is the brand’s personality.
Before writing about the importance of reflecting the brand’s personality on social media, let’s define the meaning of a brand’s personality.
Brand personality in its simplest terms is associating human characteristics and traits to your brand to determine how it should speak and behave. Imagine that you are a brand (you could be one, one day!), your personality is reflected in what you say, how you dress, what car you drive, your favorite movies..etc, and same goes with a brand; the brand’s personality is reflected on everything, from the logo to the imagery and tone of voice. Continue reading
Have you noticed that a lot of businesses are moving to Saudi Arabia? Are you wondering why and if they’re doing the right thing? Well, allow me to share my views in 6 main reasons answering your questions.
Surely these reasons are not the only reasons your company, whether it’s product or service-related, should be aiming to expand to Saudi Arabia.
I am no expert but from my experience here in Saudi, I believe that these are simple but ‘good enough’ reasons to consider Saudi Arabia as the next place to go or at least to think about. Continue reading
“Remember that one time when you posted something and it got 3k+ likes in less than 30 minutes organically?”
As a community manager, this is a moment of joy; your fans loved the post, engaged and shared it – but just for a moment. After that, your competitor managed to post something similar and stole the lights from you – again. Continue reading
As your business is growing on social media, the chance of crisis rises. Especially when your audience is demanding, and your business requires time to deliver your audience’s needs.
Having worked in the social media crisis management field, I want to share with you seven tips on what to do when these critical situations arise: Continue reading
Virtual Goods in Games
Virtual goods, non-physical objects that are purchased for use in online communities or online games, are a very popular revenue stream for games. Whether it’s a hardcore MMORPG (Massively Multiplayer Online Role-Playing Game), you play for hours at a time or a casual game that players play on the bus ride to work; virtual goods can generate some extra cash. Using the freemium business model, where basic features are given for free and money is charged for extra features, for games has become very popular because of the success of virtual good. According to an annual report Facebook filed with the United States Securities and Exchange Commission, approximately 27 million users purchased virtual goods using Facebook payments in 2012. Let’s take a look at a few examples of how some of the most popular games are utilizing the concept of virtual goods: Continue reading
One thing they don’t tell you when you finish Graphic design school is that you are secretly signing an agreement declaring you’re a magician as well.
“Work your magic” and “You’re a designer, you can do things” are things I hear all the time by everyone around me. So I thought I should clear this little misunderstanding we have; for, ladies and gentlemen, I was not aware that my graduation certificate read BA Graphic Design/Magic. Continue reading