Why Do We Share Content?

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In this blog post I am addressing the issue of content sharability from a user’s perspective.

Throughout my career at The Online Project, I have exchanged and shared different pieces of content, conversations and stories on social networks from and to people.

I have come to realize that there are five factors that really make a piece of content worth sharing:

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How to Achieve Social Media ROI

SM ROI
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Social media agencies have been struggling since ever to measure the return on investment for their clients just as much as any social media manager is trying to justify his cool activities and big spending on social networks. Some don’t even believe in ROI of social media.

I believe whether you are an account director at the agency side or you’re at the client’s side, you need to work on these 4 points to help achieve your desired ROI: Continue reading

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Has Facebook Joined The Traditional Media Space?

Facebook and traditional media
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Not according to different sources’ definition of traditional media:

“Traditional media refers to the old and usually archaic way of disseminating information involving only one way communication. It may also refer to the media used before the advent of technological advances like the Internet…” Continue reading

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7 Lessons Taken From The 2013 Social Media Agency World

2013 lessons
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The end of the year is always an ideal time to reflect on what’s gone before. As the year comes to an end, I list down my favorite 7 lessons taken from 2013 Social Media agency world.

 

Lesson number ONE – Honeymoon is over

If you’ve been working in the Social Media field for the past 3-4 years, you must have noticed that there aren’t many brands that ask you to establish a social media presence for them, rather, they’re asking you to handle their on-going presence, and improve on what they have already been doing. It’s no longer about whether a brand should be using social media or not, rather about how social can help to achieve your goals in 2014. The moral of the story is, brands are more aware and they demand new ideas all the time, so keep an eye on new trends and come up with a few of your own as well. Continue reading

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Bring In The Experts!

Inhouse vs. Outsource
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One of the many factors a brand going into social considers is whether the army behind the live presence should be outsourced or alternatively built in-house.

Taking a closer look at both options, several pros and cons weigh-in that may help in shaping the decision making process.

On the bright side, brands opting for the in-house option will be able to: Continue reading

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10 Mistakes Designers Should Say NO To!

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So you’ve figured out from the title that I’m a designer. Well I’m shouting out to all my fellow designers to help them avoid these common mistakes, so we can progress towards creativity, and eventually rule the world!  Continue reading

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The beauty of promoting your brand for free!

Influiencers Post
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What if you were told that you can have thousands of people talking, recommending and buying your products without paying a dime on advertising, wouldn’t that be super? Simple steps separate you from that secret element that’ll make your brand the talk of the town!
The WHO, HOW, WHAT and WHY are what I’m going to share with you here.

So the secret word is “Influencers”!
Social media influencers are your key to raise awareness and promote your product/brand and thus generate ROI.

WHO are the influencers? Continue reading

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Everybody Loves That Extra Attention on Social Media!

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The importance of Social Media is growing day by day and more communities and accounts are created every minute. Everyone is concerned about how their accounts will stand out and how much engagement their posts will get. How well is the advertising campaign doing and how many fans are we getting daily! OK…OK don’t panic! Take a deep breath and keep on reading.

By now most admins are capable of managing their pages and have figured out the best practices of managing the social platforms, but the most ambiguous question remains; how will you connect and bond with your fans? How will you make them loyal?
The key word is “Personalization” my friend! Yes, no more automated answers; we don’t want them to think you’re a robot! Too early for that, maybe next century ;)

By personalization we mean: Continue reading

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Why the Client isn’t Always Right?

the client is not always right
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The late Steve Jobs once quoted Henry Ford who said “If I had asked people what they wanted, they would have said faster horses.” regardless of whether or not Henry Ford really uttered those words, the point is, and to quote Jobs once more “customers don’t know what they want until you have shown it to them.”

 

In the client servicing industry, I think this couldn’t be any truer. At the same time, it’s important to note that this isn’t license to tell a client “NO!” or to treat them with condescension. Instead, it means that the duties of marketers in agencies and consultancies is to show clients what their businesses need, even if it’s something they don’t agree with or know about. Drawing from my own experience, I think this boils down to three main points: Continue reading

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The Importance of Reflecting a Brand’s Personality on Social Media

Brands Tone Of Voice
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Before a brand hops on to social media, the brand team usually gets busy working on the preparations for the brand’s online presence. However, what most social media agencies fail to see is the big picture, which in essence is the brand’s personality.

Before writing about the importance of reflecting the brand’s personality on social media, let’s define the meaning of a brand’s personality.

Brand personality in its simplest terms is associating human characteristics and traits to your brand to determine how it should speak and behave. Imagine that you are a brand (you could be one, one day!), your personality is reflected in what you say, how you dress, what car you drive, your favorite movies..etc, and same goes with a brand; the brand’s personality is reflected on everything, from the logo to the imagery and tone of voice. Continue reading

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