Before a brand hops on to social media, the brand team usually gets busy working on the preparations for the brand’s online presence. However, what most social media agencies fail to see is the big picture, which in essence is the brand’s personality.
Before writing about the importance of reflecting the brand’s personality on social media, let’s define the meaning of a brand’s personality.
Brand personality in its simplest terms is associating human characteristics and traits to your brand to determine how it should speak and behave. Imagine that you are a brand (you could be one, one day!), your personality is reflected in what you say, how you dress, what car you drive, your favorite movies..etc, and same goes with a brand; the brand’s personality is reflected on everything, from the logo to the imagery and tone of voice. Continue reading